Brand Commerce

We help Fortune 500 brands master Generative Engine Optimization (GEO) and AI-driven discovery to stay visible in a changing digital landscape.

Strategic Insights & Case Studies

Research-backed frameworks for the next era of digital commerce and discovery.

Beyond SEO: The GEO Framework

The Live Commerce Blueprint

Synthetic Content

The 2026 Digital Shift

Navigating The Transition
From Search Engines to Generative Engines.

2026

Phase 1: GEO Integration

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Phase 2: Authority Building

Learn MORe

Phase 3: Real-Time Conversion

Learn More

Industry Perspectives

Analysis and Observations

DTC & E-commerce Brands

How businesses are shifting budget from traditional Search to Generative Engine visibility to capture AI-assisted shoppers.

White Paper

Scaling Social Commerce

A look at the infrastructure required to run high-volume live selling events on platforms like TikTok Shop and Whatnot.

Framework

Content magement for 2026

Why the transition from WordPress-only setups to headless and AI-integrated CMS is the next standard for enterprise.

Consulting

About The Club

Edutainment & Research.

For over 12 years, NYC Tech Club has become a hub for the NYC Technology Community. Today, we have evolved into a research and consulting firm dedicated to the next frontier of digital commerce. We help brands navigate the shift from traditional search to Generative Engine Optimization (GEO) and master the strategies of Live Social Shopping.