How To Do GEO? (Generative Engine Optimization)

Focus on the content structure. Use H1-H3 for titles. Bullet points and short paragraphs. Provide clear answers and evidence. Go deep into the topic for authority and information density. Use schema and FAQs to all search engines and algorithms to read for answers. Add alt text on images and charts.

In our case studies to compare SEO to GEO, we found that over 90% of the highest authority websites are using a new content structure for pages.

  • Question
  • Answer
  • Information
  • Images
  • Follow ups

The websites offer clear answers and do not use keywords to stuff the websites or create endless long form content.

The Most Important Thing About GEO

The most important thing about understanding any AI algorithmic optimization strategy, or even just for creating content, is that the algorithm wants the answer. And it doesn’t want to have to figure out what it is or try to put it together by itself. 

  1. Summarize The Content
  • This is the first thing you want to have on your webpage or generated content. This gives the algorithm the answer. It will make it happy. 
  1. Heading Sizes Matter
  • The content structure for Ai has changed. In the past, with SEO, there was a lot of wasted words to create long form content. 

This is not what the algorithm wants.

  1. Titles Matter
  • Again, content structure matters. The algorithm can read your site and it wants to know what your content is about.
  1. Visuals 
  • How and what you put on your site and the content you add to videos or photos should include alt text but in a newer format than past strategies.

Content and data should also be created to visualize the information when possible.

  1. Experience and Evidence 
  • Authority is gained through experience and unique data that the algorithm does not already have in its datasets.

*This write up is created by NYC TECH CLUB (www.nyctechclub.com) and will be continuously updated.*

  1. The Bottom of the Page Matters
  • How you round out your content also is important. Knowing what structure the algorithm likes over other styles is only helps.
  1. About Links To And From Your Content
  • This is one area where SEO and GEO may be similar. Backlinks still matter. And links from authority websites and reputable websites are good.
  • As an aside I would link to any pages you are optimizing for.
  1. Nothing Wrong With Some Keyword Stuffing
  • In the past, people used their keywords and phrases as much as they good to influence the algorithm. Now, it is likely to flag your content as spam if you do so. Don’t over do it. But I would also still make sure I am trying to optimize for keywords. 

What Must Be Done 

If you want to continue to be optimized for your current pages/content, then you must update the structure. In due time, the websites that do, will be the one’s that show up. Don’t get left behind.

Make sure whomever you are working with understands what the content structure framework for GEO looks like. If they cannot tell you in a couple sentences what must be done, then you are likely working with someone that has not spent time trying to understand how the new algorithms are outputting results and answers. 

Remember…

The algorithm is now looking for answers and information. It is not looking for which site has the most keywords. It only gives what it gets. Content should be readable. Even images and videos.

  • Ultimately, you must decide what is best for you. 

The question you must ask yourself if you believe SEO is the way is: how can search, and the way people search, and what they write and what happens after the results comes back have changed, but the SEO strategy hasn’t? 

For NYC TECH CLUB, it’s simple because I have spent a decade with SEO and the past year conducting research and case studies. The idea that SEO, from my perspective, is still the optimal strategy defies logic. However, the labeling of the strategy (SEO or GEO) is not going to help you. Updating how you deliver content, may. 

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Download the PDF

We will write more soon but I am redesigning the live NYC TECH CLUB site. So for now, I have drafted up a quick primer for those that are frustrated with the new way search is being done.

Contact [email protected] if you need help.