In 2026, there is a debate about which is better. GEO or SEO.
The truth is both are important. GEO is more relevant because of the way people are searching using chatbots. SEO is still relevant because traditional search and authority is still built on keywords and authoritative references and back links.
What should you do to optimize your website?
GEO and SEO. There does not need to be an Or. You can do both. Just be smart about it.
Understand the fundamentals of GEO and from that, you can create your SEO strategy.