Brand Commerce
We help B2C and DTC brands master Generative Engine Optimization (GEO) and AI-driven discovery to stay visible in a changing digital landscape.
Strategic Insights & Case Studies
Research-backed frameworks for the next era of digital commerce and discovery.
Beyond SEO: The GEO Framework
The Live Commerce Blueprint
The 2026 Digital Shift
Navigating The Transition
2026
Industry Perspectives
Analysis and Observations
DTC & E-commerce Brands
How businesses are shifting budget from traditional Search to Generative Engine visibility to capture AI-assisted shoppers.
White Paper
Scaling Social Commerce
A look at the infrastructure required to run high-volume live selling events on platforms like TikTok Shop and Whatnot.
Framework
Content magement for 2026
Why the transition from WordPress-only setups to headless and AI-integrated CMS is the next standard for enterprise.
Consulting
About The Club
Formerly Edutainment. Now Research.
For over 12 years, NYC Tech Club has demystified the digital landscape. Today, we have evolved into a research and consulting firm dedicated to the next frontier of digital commerce. We help brands navigate the shift from traditional search to Generative Engine Optimization (GEO) and master the strategies of Live Social Shopping.